Disney is the latest company to join in the ongoing cancelation of major events due to coronavirus fears.
The entertainment giant had scheduled a highly-publicized event for the European launch of its streaming service Disney + in London but it had to be canceled because of the spread of coronavirus.
The event was billed to take place at the Exhibition London event space on March 5, 2020, and was set to include exclusive presentations from key executives and creative heads, with a number of special guests expected to be in attendance.
As a result of the worldwide pandemic that has reportedly claimed over 3,000 lives, Disney has opted to be on the safe side by halting the event, especially since it was to involve a gathering of hundreds of people.
To make up for the canceled launch party, Disney will promote the launch via social media and press notices. The company will also showcase the streaming service to select journalists during a demo in central London on Friday.
A statement from the company reads:
Due to a number of media attendee cancellations and increasing concerns at the prospect of traveling internationally at this time, we have decided to cancel our Disney+ launch events scheduled to take place on Thursday and Friday.
Tom Cruise’s Mission Impossible 7 recently stopped filming in Italy, a country that has witnessed the devastating effects of the virus.
Reports have also hinted that the Tokyo 2020 Olympics could also be postponed until the end of the year.
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