PR Manager, Samuel Olatunji inks an inspirational rebrand story of Nollywood actress, Toyin Abraham and it left many in lifted spirit of great possibilities.
Samuel Olatunji who is the CEO and Founder of BBB Media & Broadway TV in an Instagram post shares the journey with Toyin Abraham brand as she has gone far to clinching the Best Actress of the year at the 7th AMVCA.
He wrote:
Seeing the UNDP video with Toyin evoked a nostalgic feeling.
Our First Meeting
My first meeting with Toyin was many years ago via BBM. She had buzzed me to ask about our PR services and without thinking, I responded that ‘we are expensive’.
My response stemmed from the fact that we hardly worked with people from the Yoruba genre and as of that time, we were working with the biggest Yoruba brand then, Funke Akindele.
But sometime in 2017, during the height of the unprecedented scandal around Toyin, popular blogger, Stella Dimoko-Korkus called me that she told Toyin to call me and asked that I manage her. It was an opportunity to right the initial wrong (my ‘we are expensive’ response, I believed was arrogant). We set up a meeting.
Toyin walked in not looking like a star. She cut the picture of a worn-out celeb, a woman battered by scandals and challenges of life. My first reaction was to say no but my gut feeling (intuition, holy spirit, mind), call it whatever you like told me to say yes, and right there, I got inspired on what needed to be done to turn the brand around.
She had walked into my office with a phone she bought on credit, owing 150k outstanding. I told her how possible it was to change the whole story if she wanted it. Toyin has proven over the years that she wanted it. She listened, let go of ego and did the work.
We came up with the strategy, got a hold of the media, changed her relationships and combined forces to work hard on the brand. The hard work she put in is paying off and I am grateful to God that the efforts are not in vain.
The day she bought the house in Ibadan and paid all those millions in cash was a day of gratitude.
The day she bought a car of N9Million was another day of gratitude (considering where we were coming from). Last year, she was making an average of N5 million a month and the incredible money she’s made this year has demonstrated how God can turn the story of man around. Icing on the cake was starting a home with Kola Ajeyemi-cool, wise and calculated.
That is something no strategy could have pulled off. Looking at how new chapter is unfolding daily one cannot but be grateful
@toyin_abraham
@bbbmedia
@thebroadwaytv
https://www.instagram.com/p/B-3KppBnznc/
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