With effect from today, Instagram will begin warning users when they’re about to post potentially offensive captions for photos or videos.
If the user posts what the social media’s A.I.’s tool deems hurtful, it will generate a notification stating that the post looks similar to others that have been posted and it will then ask the user to edit it or leave it unchanged.
The company stated that its goal of making people reconsider before posting offensive content has led to commendable results in their fight against online bullying.
Last year the Facebook-owned platform had started using A.I. to filter offensive posts and back in October introduced a “Restrict” feature that gives users the power to “shadow ban” bullies.
Instagram says that the new development is rolling out in select countries at the moment and will be expanded worldwide in the coming months.