In a Twitter thread on Monday, CEO Linda Yaccarino expressed her motivation and vision for leading the social media platform owned by Elon Musk. Yaccarino, who previously served as the top sales executive at NBCUniversal, joined Twitter as its new CEO in mid-May, following Musk’s announcement of her appointment.
Yaccarino began her thread by drawing a parallel between Musk’s transformative endeavors in space exploration and electric vehicles and the need for a transformation in the global town square. She emphasized the importance of driving civilization forward through the unfiltered exchange of information and open dialogue on critical topics.
Highlighting Twitter’s mission, Yaccarino expressed her ambition for the platform to become the world’s most accurate real-time information source and a global town square for communication. She stressed that this mission is not an empty promise but a reality that Twitter is actively working towards.
Yaccarino also acknowledged the recent challenges faced by Twitter, such as providing a platform for Ron DeSantis to announce his campaign for the 2024 Republican presidential nominee. Additionally, on her first day as CEO, Musk hosted a live audio space featuring anti-vaccine activist Robert F. Kennedy Jr., who is campaigning against President Biden for the 2024 Democratic nomination.
Despite these challenges, Yaccarino highlighted the opportunity to bridge divides, form new partnerships, amplify diverse voices, and collectively build something that can change the world. She expressed confidence in Twitter’s ability to fulfill this vision, emphasizing that the success of “Twitter 2.0” lies in the hands of everyone involved.
Yaccarino’s thread signals her determination to lead Twitter in a transformative direction, fostering open dialogue and leveraging the platform’s potential for positive impact on a global scale.
