In an exclusive interview on the Zero Condition podcast, Nigerian music director and cinematographer, TG Omori, shed light on the reasons behind his decision to discontinue his collaboration with fast-rising singer Asake.
The creative partnership between Omori and Asake initially caught the spotlight with their joint effort on the 2022 hit track, “Organize.” However, eyebrows were raised when Asake opted to engage another director for his most recent music videos, sparking speculations and rumors within the music industry.
One of the primary speculations surrounding their parting of ways revolved around Asake’s purported discontent with the attention garnered by their last project together, “YOGA.” Critics argue that the music video failed to receive the same level of acclaim as some of Asake’s earlier visual productions.
TG Omori, a renowned director known for his innovative and visually captivating music videos, opened up about his professional relationship with Asake during the podcast interview. He was quick to clarify that Olamide, the prolific musician and CEO of YBNL record label, is an advocate for providing opportunities to burgeoning talents in the Nigerian music industry, and this ethos should not be held against him.
“Even husband and wife dey divorce, people do have a break,” TG Omori remarked during the interview. “I think we have done enough, we have done like 12 videos. We are still very cool. You know it is a business and at the end of the day, you have to respect your client’s decisions.”
The celebrated director also emphasized his support for artists exploring new creative avenues and expressed his disapproval of any attempts to stifle their artistic freedom. He stated, “I like when artistes have the freedom to try out new things. I don’t want because we are guys you must shoot with me. I don’t know why that happened.”
TG Omori further paid tribute to Olamide, acknowledging their longstanding relationship and the trust the YBNL CEO placed in him. He commended Olamide’s commitment to ensuring everyone within his circle thrives, even before their partnership, and praised the artist’s current collaboration with a different director, acknowledging the director’s creative prowess.
“To me, it is crazy love because me and YBNL are forever. And you know how me and Olamide ‘go like way back’, and Olamide is a type that makes sure that everybody eats. And before I came, he was working with other directors and he gave me the opportunity to also do my thing.”
“So he’s working with a very creative guy now. A very good guy that’s doing well too. That’s Olamide for you. And if I take that personal, then I have messed up.”
TG Omori opens up on why he stopped making music videos for Asakepic.twitter.com/RrHMtby3EL
— Instablog9ja (@instablog9ja) September 11, 2023
In conclusion, TG Omori’s revelation about his separation from Asake sheds light on the dynamics of the Nigerian music industry and the importance of respecting an artist’s choices while promoting artistic freedom.
Despite their professional parting, the director’s bond with YBNL and Olamide remains unwavering, emphasizing the fraternity that often defines the Nigerian music landscape.
