Apple’s (AAPL) Worldwide Developers Conference is in full swing this week, spanning from Monday, June 10 to Friday, June 14. The event is highly anticipated as the tech giant prepares to unveil its latest AI-powered innovations. Apple CEO Tim Cook’s keynote speech is scheduled to commence at 1 P.M. ET.
This year’s conference is set to prominently feature artificial intelligence, with a particular emphasis on “Apple Intelligence,” the company’s newly branded AI system. According to Bloomberg News, this AI integration will be rolled out across new versions of iPhone, iPad, and Mac operating systems. Additionally, Apple is reportedly collaborating with OpenAI to develop a chatbot similar to ChatGPT. The company is also expected to introduce new software for the Vision Pro headset, Apple Watch, and Apple TV platforms.
Bob O’Donnell, President and Chief Analyst of TECHnalysis Research, discussed the potential impact of Apple’s AI products and services on its stock performance during an appearance on Yahoo Finance’s Morning Brief. “And when Apple does it, a much larger audience sees what this is, starts to understand and comprehend what it is, and therefore it becomes a big thing. Even though they are later to the game,” O’Donnell remarked. “And then the question… [is] services: How do they start to monetize some of these features and add to that huge services pie that’s been the biggest and most profitable part of the business for a long time?”
The report indicates that AI will occupy about half of Apple’s two-hour WWDC presentation. Apple’s strategy involves integrating AI into as many of its applications as possible to enhance user convenience. Although PYMNTS reached out to Apple for comments, the company has yet to respond.
The new AI features will be optional and require at least an iPhone 15 Pro or the upcoming models set to release this year. iPad and Mac users will need devices equipped with an M1 chip. Bloomberg also highlighted potential controversy due to Apple’s use of cloud services for AI, which contrasts with its historical stance against cloud-based data processing. To address this, Apple plans to emphasize its AI security measures, including the use of specialized chips in its data centers.
In addition to AI, the WWDC is expected to debut Apple’s Passwords, a new password manager app that will be included in the latest iterations of the iPhone, iPad, and Mac operating systems. This app will generate and manage passwords, and allow users to import passwords from other managers.
