The UK government is collaborating with video game companies to include health messages as the world continues to battle the effects of the coronavirus pandemic.
Messages like ‘Stay at Home’ and ‘Save Lives’ will be featured by Geotargeting Technology in popular video games like ‘Ca.ndy Crush Saga’, ‘Sniper Elite 4’, ‘DiRT Rally 2.0’, and ‘Farm Heroes’ from such game makers as Activision Blizzard’s King Digital Entertainment, Codemasters and Rebellion.
The initiative was revealed by Britain’s Department for Digital, Culture, Media and Sport today, stating that it was working with some of UK’s leading video game companies.
It said:
“Getting through the crisis will require a collective national effort and every generation has a role to play, everyone’s actions right now can have a direct impact upon the lives of others.”
The department disclosed that about approximately 37 million people in the UK play games and that young people spend more time at it than the rest of the population, which is why in-game messaging was vital in helping to reinforce health messaging amid the pandemic.
