The U.S. Department of Justice (DOJ) is reportedly preparing to ask a federal judge to force Google to divest its Chrome browser following a ruling that the tech giant maintained an illegal monopoly in online search. The proposed remedy, reported by Bloomberg, highlights the government’s effort to curb Google’s dominance in the tech and advertising ecosystems.
Focus on Chrome and Competitive Practices
Chrome, the world’s most widely used browser, has been a central point in arguments against Google. DOJ lawyers contend that the browser’s role in cross-promoting Google’s search and advertising products stifles competition by reducing incentives and channels for rivals to grow.
The DOJ’s expected proposals go beyond Chrome, seeking broader measures to ensure competitive fairness. Among them is a requirement for Google to separate Android from Search and Google Play. However, unlike with Chrome, the DOJ reportedly will not seek a forced sale of Android.
Advertisers, AI, and Content Control
To address concerns from advertisers, the DOJ will recommend that Google provide greater transparency and control over ad placement. This includes requiring the company to share more information with advertisers about their campaigns and enabling them to have more control over where their ads appear.
Another critical demand is aimed at Google’s AI products. The DOJ reportedly plans to push for rules allowing websites to prevent their content from being used in Google’s AI training and tools, addressing growing concerns about copyright and data ownership in AI development.
Exclusive Contracts in the Spotlight
The DOJ is also expected to advocate for a ban on exclusive contracts that have been central to its antitrust case. Such agreements, which Google has used to secure default search engine placements, were found to limit competition by locking competitors out of key markets.
Google’s Response
Google’s vice president of regulatory affairs, Lee-Anne Mulholland, criticized the DOJ’s proposed actions, stating that the agency “continues to push a radical agenda that goes far beyond the legal issues in this case.”
Implications
If approved, the DOJ’s recommendations could have significant implications for Google’s operations, potentially reshaping how its products interact across markets. The case also signals a growing focus on reigning in the influence of tech giants as regulators worldwide scrutinize practices perceived to harm competition and consumer choice.
