Titled ‘The Sony Global Relief Fund For COVID-19’, the pledge will give assistance in the following areas; persons engaged in frontline medical and first responder efforts to fight the virus, support for children and educators who must now work remotely, and support for members of the creative community in the entertainment industry.
With the new pledge, Sony joins other companies like Netflix which has promised $100 million to help workers who have been hit hardest by the outbreak in the television and film industry.
WarnerMedia is also donating over $100 million for crews of productions shuttered by the pandemic, and Facebook has also stated that it would give $100 million to small businesses in over 30 countries in an effort to boost the global economy.
The social media platform is also working with the World Health Organization (WHO) to remove fake news of the coronavirus from its site.
Sony disclosed that across the creative community such as music, pictures, games and animation, it would together with its group companies find ways to support up-and-coming creators, artists and others who have been affected by the cancellation of postponement of concerts and live events, or the shutdown of film and TV productions.
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