Meta’s new social media offering, Threads, is gaining traction at an unprecedented rate, with a whopping 10 million sign-ups within its first seven hours of launch, as announced by co-founder and CEO Mark Zuckerberg. However, a surprising clause in the onboarding process has caught the attention of users: the deletion of a Threads account necessitates deleting the linked Instagram account.
Threads, Meta’s answer to Twitter, operates as a text-based conversation app. Its unveiling has generated significant buzz, especially considering it rivals Elon Musk-owned Twitter.
The launch of Threads on Wednesday saw the app rolled out to Instagram’s vast user base of over 2 billion people across more than 100 countries. The enthusiastic response suggests that Threads could potentially outshine other Twitter rivals in popularity.
Zuckerberg, in a post on Threads, outlined his vision for the new platform, expressing his ambition to build a public conversations app that connects over a billion people. He pointedly remarked on Twitter’s missed opportunities in this regard, expressing hope that Threads would succeed where Twitter did not.
The breathtaking reception of Threads, as indicated by its rapid growth rate, has left Zuckerberg expressing astonishment through his emoji-laden posts. With its fast track to 10 million users, Threads holds the current record as the fastest-growing consumer offering.
Notable brands such as Netflix, Amazon, NFL, and Pepsi have already pledged their allegiance to Threads by signing up. However, several big names, including Google, Apple, Goldman Sachs, Morgan Stanley, and Disney, have yet to join the platform as of publication time.