Black Friday worldwide is known as the beginning of a holiday shopping season, a day after Thanksgiving which is the last Thursday in the month of November.
In the American concept, Black Friday is a period in November that involves solid price reductions and discounts, a season when both physical and online stores come out with door crasher sales to attract consumers to their shop.
In Nigeria, online stores partake more in the Black Friday deals, online stores like Jumia, Konga, Jiji and so on have started placing black Friday ads since early in November and even from October end.
Some of them also advertise black Friday doorbuster items that they only reveal on their website.
These stores offer highly promoted sales yearly which urges customers to save for this season so they can buy items they desire at prices that won’t empty their bank accounts.
In spite of the low discounts belief on Black Fridays, some shoppers in Nigeria are still insecure about purchasing items put up for Black Friday deals on online stores.
For everyone, Black Friday is ‘Save more money, shop at lower prices‘ but here some reasons why Black Friday might not be Black Friday.
From review of past Black Fridays, It is believed that most e-commerce companies use the season to boost their sales without really offering discounts and quality goods.
Prices are said to have been increased a few days before Black Friday then discounted on Black Friday to give the impression of low discounts, great Black Friday deal to customers.
Some customers also complain that Black Friday prices of products seen online were significantly higher than the price of products in stores.
Others also revealed that some of the deals were usually on older models from the same deal as last year.
Purchase of goods like wigs and bags are considered risky as some of these items put up for deals are of lower quality, for example seeing a human hair wig of 17k sold for 9k on Black Friday and upon delivery, you get a synthetic weave-on wig.
Some stores were said to be notorious for putting up anticipated items that would attract customers and take them down within minutes with claims that they had been sold out.
Some online stores use tricky strategies to get customers to visit their site and also maintain top of the mind visibility while some stores do not.
However not all deals on Black Fridays are good discounts, some are just to lure shoppers to part with their money.
So in order to save you some serious cash, it is advisable to do research and review on products you want to buy before purchasing them.