The highly anticipated fourth edition of the Trendupp Awards, Africa’s premier awards event for influencers and content creators, concluded in grand style, celebrating the exceptional achievements of Nigeria’s digital stars. This year’s event, themed “The Force of Influence,” honoured 17 outstanding influencers, content creators, and brands for their impact in the social media space.
Held on July 7th at the prestigious Balmoral Hall, Federal Palace Hotel in Victoria Island, Lagos, the Trendupp Awards provided a platform to recognize and celebrate the creativity and influence of Nigeria’s most audacious digital personalities. The evening was hosted by the multi-talented influencer, content creator, and TV host, Kiekie (Bukunmi Adeaga-Ilori), who brought vibrant energy to the event, making it a night to remember.
This year’s awards introduced two new exciting categories: “Force of The Pod” and “Force of Influence (International).” The “Force of The Pod” category honours influencers and content creators who effectively use podcasts to educate, engage, and impact their audience, while “Force of Influence (International)” celebrates creators who command significant influence in the international social media space.
From a competitive pool of 102 nominees across 17 categories, the winners were selected by a distinguished Judging Council comprised of renowned media personalities and thought leaders from across Africa, including Busola Tejumola, Do2DTun (Oladotun Ojuolape Kayode), Denrele Edun, Yinka Adebayo, Taiwo Kola-Ogunlade, Adaora Mbelu, Olusola Bodunde-Sanusi, and Aisha Augie. The selection criteria focused on creativity, engagement, and consistency.
Speaking at the event, Tiwalola Olanubi, Founder/CEO of Trendupp Africa, expressed his heartfelt gratitude to all the nominees and winners for their dedication and contributions to the creator economy in Nigeria and Africa at large. He remarked:
“The Trendupp Awards were established to recognize and celebrate the incredible influencers and content creators in Nigeria in 2021. The growth of the award platform is evident yearly. For the past three years, we have been known as Nigeria’s first-ever award for Influencers & Content Creators, but this year, we recognized the need to extend our reach and honor influencers and content creators across Africa, which prompted us to introduce the ‘Force of Influence (International)’ category. With the introduction of this category, Trendupp Awards become Africa’s first-ever awards for Influencers and Content Creators. Trendupp Africa will continue her dedication to supporting creatives and digital talents ensuring they receive the recognition rightfully deserved.”
The night’s most coveted awards, the “Force of Influence (Nigeria)” and the “Force of Influence (International),” were awarded to Kiekie (Bukunmi Adeaga-Ilori) and Endurance Grand (Endurance Dzigbordi Dedzo), respectively, solidifying their positions as the top influencers in the Nigerian and international social media landscapes from March 2023 to March 2024.
